Problem to solve: New members of the Be Whole Do Good program struggle to become active in the first month of the program, which leads to inactivity in following months.
Solution/Process:
- Personally emailed and recorded a video for every new family to introduce myself, welcome them to the Be Whole Do Good family, and share available resources
- Utilized a "New Member Milestones" checklist to personally guide families through the set up of their account
- Remained in consistent contact with each new family throughout their first month to support and guide them
- Contacted any families who had gone inactive in the past month, encouraging them to return
Impact / results: Heightened engagement in our online community and more families remaining active after three months than ever before.
Tools / skills: Kajabi, Loom, Gmail, Customer Support, Data Analysis