Abby Christensen logo
Abby Christensen
Experience Design & Management — BYU

Turning customers and employees into a brand's biggest fans

I combine data-driven research and human-centered empathy to design experiences that create lasting customer and employee loyalty.

Abby Christensen Headshot
Abby Christensen
Human-Centered Designer
others-oriented · creator of authentic connection · data-informed

About

Hello — I'm Abby Christensen! As a self-motivated explorer, I will never accept anything as “good enough”. I strive for excellence in all I say and do. Not only this, I am also a passionate altruist; I ensure all people in my atmosphere feel a sense of belonging and have their needs met. With these two strengths combined, I can guarantee timely success in technical situations as well as customer and employee satisfaction in the process.

Quick Skills

  • People & Culture: Employee Engagement, Onboarding, Event Planning, Internal Communications
  • Technical: Microsoft Office, Tableau, Canva, Qualtrics, ChatGPT, Data Management
  • Languages: Spanish (fluent), ASL (intermediate)

My Story

“I’m with you, till the end of the line”. My best friend and I quoted this line from Captain America, dressed with sunglasses, combat boots, and camo as we introduced the members of our high school choir to the Marvel-themed retreat we had planned for them. This day was going to be one of team building, adventure, and fun as we set out to make our choir a family in preparation for our final performance. Watching our members slowly turn into best friends over the course of those three hours, I recognized the power of intentionally designed experiences. As a director of customer and employee experience, I strive to make every organization transform the way my choir did, so that they will be with each other, “till the end of the line”.

"Going beyond expectations creates loyalty no marketing budget can buy" - Will Guidara

My Work

Increase Member Engagement — Be Whole Do Good
Oct 2025 - Dec 2025 · Member Delight Manager

Problem to solve: New members of the Be Whole Do Good program struggle to become active in the first month of the program, which leads to inactivity in following months.

Solution/Process:

  • Personally emailed and recorded a video for every new family to introduce myself, welcome them to the Be Whole Do Good family, and share available resources
  • Utilized a "New Member Milestones" checklist to personally guide families through the set up of their account
  • Remained in consistent contact with each new family throughout their first month to support and guide them
  • Contacted any families who had gone inactive in the past month, encouraging them to return

Impact / results: Heightened engagement in our online community and more families remaining active after three months than ever before.

Tools / skills: Kajabi, Loom, Gmail, Customer Support, Data Analysis

Be Whole Do Good Logo
Ramadan Community Outreach Iftar Dinner — Lifting Hands International
Oct 2024 - Mar 2025 · Volunteer Event Team Logistics Lead

Problem to solve: Many Muslim community members did not have a car or other form of transportation to attend our community outreach event.

Solution/Process:

  • Collaborated with Lifting Hands International Logistics Manager to find volunteers and/or companies willing to pick up attendees
  • Communicated with the head of community service at the Ebay office in Salt Lake to secure rides for 4 Muslim families ranging in size from 4 to 13
  • Greeted families and volunteers upon their arrival to the event

Impact / results: 150+ Muslim and non-Muslim community members attended our Iftar dinner and friendships were formed between Muslim families and their volunteer drivers

Tools / skills: Team Collaboration and Coordination, Excel, Internal Communication

Deliverables: Event Flyer, Excel screenshot of families and drivers

Ramadan Service Night Flyer
Event Flyer
Monthly Office Activities — BYU Financial Aid Office
June 2025 - Dec 2025 · Office Specialist II + Activity Committee Member

Problem to solve: Staff have been feeling downhearted and unmotivated, therefore their productivity has gone down.

Solution/Process:

  • Collaborated with a five person activity committee from all different areas of the office
  • Planned monthly 1 - 1 1/2 hour long activities focused on team building and relaxation for 15+ employees
  • Personally designed one activity founded on getting to know each other with a jeopardy game and relaxation with a 15 minute meditation

Impact / results: Staff connection and excitement to come to work and get their job done has visually increased. Each month, staff are now excited for the chance to step away from their work and connect with their coworkers on a new level.

Tools / skills:Team Leading and Coordination, Slack, Event Planning, ChatGPT, Problem Solving, Public Speaking

Deliverables: Office photo, Google Form to Collect Personal Information

Office Activity
Office together after a Thanksgiving activity.
Open Google Form
Farm Tours in COVID19 — Andelin Family Farm
June 2020 · Private Tour Guide

Problem to solve: Andelin Family Farms wanted to create COVID19 friendly opportunities for families to get outside and connect with nature during this extremely difficult time.

Solution/Process:

  • Led alongside my manager a training for 10 tour guides on how to lead private tours for families while following COVID19 protocols
  • Directed between 4-6 private tours a day for families of 2-10 individuals
  • Taught elements of farm life and connection to nature to guests to increase their overall sense of wellbeing

Impact / results: The Farm was not only able to remain open during the COVID19 pandemic, but was able to increase guests proclivity to recommend by 10%

Tools / skills: Onboarding/Training, Public Speaking

Deliverable: Photo of Tour

Guiding Guests on a Hayride
Guiding a group of guests through the hayride portion of their tour.

My Resume

Resume Snapshot
Be Whole Do Good — Provo, UT
Member Delight Manager (May 2025 - Present)
  • Coached new clients through a personalized introduction to our product and services, allowing them to feel a familial connection to our team from the first interaction
  • Promoted wellness program at conventions, generating 24 new leads through personalized interactions that strengthened community engagement
  • Filmed 4 motivational training videos for teens, enhancing internal communication tools for program participants and families
Open full resume

Contact

If you'd like to hear more about my experience in customer engagement, team collaboration, and data analysis, reach out below.